182880-31115000UNIVERSITY OF SANTO TOMAS-LEGAZPI
RAWIS, LEGAZPI CITY
EFFECTS OF MEDIA GLOBALIZATION IN COMMUNICATION AND EDUCATION
JOSEPH B. SAMUELA III
Media is the most powerful medium on how to connect or reconnect to every single person worldwide. It gives transaction of information, entertainment, situational views, communication, education and narrowcasting media. It is a primary source and tool used to share information among people. It includes popular networking websites like Youtube, Google and Trivago as well as bookmarking sites like Reddit. It involves blogging, networking and forums in any aspects of an interactive presence which allows individuals to engage in conversation with one another often as a discussion over a particular blog post, news article or event.
Globalization is the process of integrating people from varies countries, nations, cultures and governments into one global melting pot. The process is driven by the economics of free market capitalism, international trade and investment. It represents a merger of the developed world with the developing world, thus creating new and dynamic mutually beneficial business models and cultural exchanges, experiences and considerations, (Chestnut, D. 2017).
Moreover, globalization creates a space for ideas to transcend borders and social strata. When you combine the access to new perspectives with access to previously highly safeguarded materials, what you get is the opportunity to create brand new worlds. When you can see the world through new eyes, you have the opportunity to innovate and really develop new educational opportunities, rethink how and why we communicate and create new systems to do both. We are able to create a more equitable world when we are all able to come to the proverbial table and share ideas, (Baxter, B. 2018).
As technology advances, the world is both getting larger and smaller. Today we are able to communicate with people across the globe at the touch of a button. While globalization, or communication between nations beyond their borders, is an old concept, with the onset of new technology globalization is impacting the ways we communicate and learn in fascinating ways. We are expanding our understanding of fellowship and as we become more connected, we are deepening our educational experiences. The rise in the use of the internet in particular has been incredibly instrumental in improving the ways in which we connect with one another. Because of technologies like the internet, we have the opportunity to view diverse perspectives that were outside of our scope before. We are able to fully connect with someone who is thousands of miles away in real time and the effects are profound, (Baxter, 2018).
According to Chestnut, D. (2017), the communication technology, the speed and the scope of globalization has increased exponentially. Since globalization represents a merger of the developed world with the developing world, the introduction of communication technology will significantly speed up this merger and have a profound effect on culture, society, economies, social life and politics as we move through the 21st century.
Moreover, the awareness is a major impact of globalization on the required skillset of effective communicators, resulting in the evolution of communication skills development programs. Modern entrepreneurs and employees need the ability to catch subtle nuances of people’s manner of speech when communicating across cultures. Even when two people are speaking the same language, cultural differences can affect vocabulary, colloquial expressions, voice tone and taboo topics. In Japanese business culture, for example, it can be considered rude to ask personal questions in an initial business meeting. In the U.S., on the other hand, asking personal questions and sharing personal information can display warmth and openness. American and Japanese businesspeople who understand this about each other can communicate in ways that resonate more effectively with each other, (Ingram, D. 2018).
Based on the study of Baxter, B. (2018), globalization is that the world becomes more accessible and equitable in general. Search engines, Ebooks, online courses and other virtual education give more people the ability to learn about subjects that used to require a certain level of income or social positioning. Information isn’t as restricted and it allows us the opportunity not only to receive information but to enter into academic spaces and contribute. Take two children taking an online math course together; a child from Texas and a child from Japan for example. These two students are able to share not only the content of the math class but their cultural perspectives as well. This additional component is no small detail. That kind of exchange opens up your sense of what parts of the world are accessible to you, which in turn lays the foundation for an evolved worldview. Furthermore, any kind of information is available on the internet. It is also used to educate people about the happenings of the world. The connection between globalization and media is fundamental. It involves many aspects and has involving since its beginning, (Laguna, J. M. 2015).
Baxter, Blake. The impact of globalization on communication & education,2018.
Retrieved from https://medium.com/highvibe-network/the-impact-of-globalization-on-communication-education-ready-67524c55cfc2Brillon, Cherish Aileen A. The Globalization of Philippine Mass Media and the Creation of the Filipino Diaspora as an Audience, 2016. Retrieved from http://papers.iafor.org/submission06346/Chestnut, Dwight. Globalization & Communication Technology, 2017. Retrieved from https://bizfluent.com/about-6773168-globalization-communication-technology.html
Ingram, David. The Impact of Globalization on Communication Skills Development, 2018. Retrieved from https://yourbusiness.azcentral.com/impact-globalization-communication-skills-development-28172.html
Laguna, Jimena M. Media Globalization, 2015. Retrieved from https://prezi.com/m/c05tjyzhs_77//media –globalization/.