a) Hotel’s Website – With the help of a website Crowne Plaza can is able to convey its core brand values and also targets the market with a marketing message in it. Another factor of having a website is generating online sales and in this aspect they don’t have to pay any commission to the third party as it is owned and managed by the hotel itself.
b) OTA’S – Another distribution channel is OTA’S which means online travel agent or third party websites such as Bookings.com, Expedia, Hotels.com and Priceline.com. Such type of distribution channel is popular among people making reservations through phone. 64% of the hotel bookings come from OTA’S. The hotel has to pay a commission to the OTA’S to every single reservation made. The commission is usually around 10-15%.
c) Global Distribution System – Travel agents use GDS to book airline tickets, hotel rooms, car rentals on behalf of their clients. GDS is considered very critical distribution channel for hotels to attract more demand from around the world.