From investigating and looking at what effects globalization have on different parts of the world we can have a better understanding of what kind of effects a global structure implies on social and cultural practices

From investigating and looking at what effects globalization have on different parts of the world we can have a better understanding of what kind of effects a global structure implies on social and cultural practices. Globalization is a worldwide linkage between cultural and economic activities through the constant change of perspectives, beliefs, goods and multiple other aspects related to culture. In order to assist the progress of interdependence, globalization relies and uses new technologies, advancement, innovations, tourism, international trade, as well as the power of the mass media to establish and keep up with dominant worldwide culture. Unfortunately, in the past years globalization has begun eradication of small equable cultures. This paper is going to focus what impacts globalization has on the culture of traditional societies. It will closely focus more on the contribution of globalization and few aspects of modernization to culture changes and will also touch upon the involvement of ethnography in the World Systems Theory.
The idea of progress of society was introduced by concept of ” human history is
the story of a steady advance from like dependent on whims of nature to a life of control and domination over natural forces.” This concept of culture change considers that the advancements of technologies are the reason behind the driving force of progress. Suggesting that traditional societies must assimilate to the modern societies in order to keep up with technologies, economy, and social systems of the western industrial nations as it is in their best interest in doing so. Modernization of traditional societies is described by “industrialization, consolidation of the nation-state, bureaucratization, market economy, technological innovation, literacy, consumerism, vertical mobility, and an open class system.” These exact processes are what help to magnify globalization and back up the belief that the economic is potential a source of contentment.
Traditional societies are always at significant pressure to become modern under the notion that it will help solving the economic growth and assimilation will greatly help in solving global as well as national social problems, and by involving foreign assistance to undeveloped countries will be the reason in creating a better standard of living by assisting them in participation in global trades. The assumption that western society and its ways of dictating social, political, and cultural systems to the traditional society is a very self-centered view. The big parts of what the supporters of globalization are missing to realize is that the support of modernization of pint-sized civilization ” we maybe eliminating societies whose systems of meaning hold solutions of compelling current world problems, such as environmental destruction, inter-group and intra-group conflict, poverty, and sickness.”
A sociologist Immanuel Wallerstein developed the World systems theory, “it is suggests that a world economic system in which some countries benefit while others are exploited,” links the culture change in relation to power. The unequal distribution of wealth, power, and resources as well as with the ways of capitalists’ production adds to the functions of this theory. The world system divides the world into three parts consisting of main core, semi-periphery, and periphery countries. The core consists of very developed countries that use technologies in the most efficient ways, which helps them to increase capital development. The periphery countries are the exact opposite of what core is, periphery countries are exploited by the countries in the core for their cheap materials and labor. Semi-periphery countries are the middle ground between the core and periphery, which means that they are exploited by the core, while they exploit the periphery countries. The World systems theory heavily relies on the efficient management of goods, relations among people, and labor in the market where the values are exchanged.
At the moment, neo-liberal economic policies that are in charge of promoting competition, individualism, and consumerism in the free-market have an enormous impact to the recognition of imbalance and inequality around the world, thus empowering effects of the world systems. The function of the theory will be closely looked at further in the paper. In ethnography of Beng people residing in the Asagbe village, Cote d’Ivoire. American anthropologists visiting the village describe their cultural engagement and presence could have been the cause of provoking young people to return to mental illness. American anthropologists used an ethnographic approach in order to precisely study the culture of Beng people, which consist of interviews and observations of participants. The ethnography by the American anthropologists concluded with the illustration of how modernization can have a negative impact on Beng culture leading some men to be refusal of their own cultural identity. Prime minister of Cote d’Ivoire, Matatu identifies himself as French, and shamefully refuses to speak the language of Beng. It is the representation on how the influence and assimilation from foreign countries can cause one society to refuse their own culture and identify themselves in different way and color.
Although unintentionally, anthropologists grant to the impression that the lifestyle of Beng people is by far less desirable than the modern lifestyle of developed countries, when anthropologists arrived to the Asagbe village people felt left out as they possibly will never be as advanced and rich as the arrived group of anthropologists. If to contrast modernization of America with underdeveloped of Asagbe village, the introduction of new technologies lead to the rejection of their cultural identity, which negatively affects the perception of Beng on how they view daily life. Today, technological advancements, growth of the economy can define how powerful country is, thus through the world system theory application it can be seen the relation of power to Beng people. The anthropologists description and explanation in change of behavior displayed by Beng people was a way to create an imaginative power in the face of excepting reality of living long life in poverty.