Furthermore, Air Asia may continue offering aggressive promotional campaigns or loyalty programs. Today, social media has become an integral part of our life and society and the popularity use of social media are still upsurge continually. Thus, social media may act as a tool for Air Asia to enhance the recognition and awareness of the campaigns and programs in the public. Based on the past research studies, researchers has found that organizations that involve social media in their business claim that they have an increase in their profit while other companies reveal that there is an increasing rate of their market exposure. Besides, Air Asia can introduce loyalty programs such as lifestyle memberships, rewards program for frequent flyers, offering smart card which is compatible with the existing ticketless booking.