In ensuring the tourism destinations are successful and sustained

In ensuring the tourism destinations are successful and sustained, good quality environments are needed. Furthermore, without an attractive environment, there would be no tourism activities. Nevertheless, people generate and encompass many different types and patterns of changes in the environment and in turn, the environment can facilitate and even reduce stress to people. In this context, it is necessary to understand the perspective of tourists and knowing what they look for in a particular destination to obtain a better understanding of spatial tourism behavior and areas of sustainable tourist destinations. The primary focus of this paper is to understand the perceptions, expectations, experiences and motivations that tourists have when they choose to visit specific tourist destinations. Based on the literature, identifying and examining the elements of tourist attractions, tourist preferences, the values which characterize the tourism demand and their relationship to the environment would highlight challenges as well as implications for tourism development especially in Malaysia.
We choose Paddy Museum is a museum in Alor Setar, Kedah, Malaysia as it is one of tourist attraction at Kedah. The museum was constructed on a land belonged to the Malaysian Agricultural Development Authority at a cost of MYR24.7 million. It was inaugurated and opened on 12 October 2004 by Sultan Abdul Halim, Kedah’s Sultan. The museum is a 3-story building with a total area of 12,000 m2. It resembles bushels of harvested rice stalks decorated with rice motifs. The murals on the museum wall was done by 60 artists from North Korea. The museum exhibits paddy cultivation process in Malaysia and the tools and equipment for the process over the past decades. The museum opens every day from 9.00 a.m. to 5.00 p.m.