It is important for businesses of big brands such as Amazon to remain compliant with the law. Amazon have a separate legal team who deal with all their legal issues and challenges. Any problem within the law can be fatal for big companies like Amazon therefore it is important for them to keep up to date and follow all rules and legislations. For Amazon one of the main legal factors is environmental protection regulations. These new regulations help Amazon to strengthen their brand image by showing that the business are abiding to the new laws, this helps customers to see that Amazon are a trustworthy business. Also the company has an opportunity to grow because of the easing import and export regulations. Amazon can then expand their global operations to exploit the increasing ability of sellers to access supplies which are overseas.