Jo Malone London was originally founded by Joanne Lesley Malone, in her kitchen in 1983. She is a British perfumer and is particularly known for her scented candles. Joanne Lesley Malone had severe dyslexia and left school without any qualifications that however, did not stop her from creating the company with her mother Eileen.
In her early twenties, Joanne Lesley Malone followed in her mother’s footsteps and became a facialist. Unable to afford her own workspace at that time, Joanne Lesley Malone had to work out of her apartment. As her business grew, Joanne Lesley Malone came up with the idea of gifting her clients a small token of appreciation, and came up with her very first concoction “Nutmeg and Ginger’ by mixing batches of bathe oil on her stove. Her clients loved it and went back to her to purchase more of her products which made her business grew.
Despite having no substantial training, Joanne Lesley Malone began making perfumes as well. Unlike most fragrances which have a complex blend of light, medium and heavy notes, Joanne Lesley Malone’s scents only had one or two notes. After the fledging business took off, Joanne Lesley Malone and her husband found and renovated a London retail space, that became the site of her eponymously named store. Lines of customers formed down when Jo Malone London opened its first outlet at 154 Walton Street, London in 1994.
Jo Malone London became popular after Joanne Lesley Malone made an appearance on The Oprah Winfrey Show.
In 1999, Joanne Lesley Malone launched her flagship store in London’s Sloane Street. In the same year, although initially reluctant to give up a company no matter what the price, Joanne Lesley Malone eventually sold Jo Malone London to Estée Lauder. Joanne Lesley Malone continued to work for the brand as the creative director until 2006, where she sold the company to Estée Lauder in its entirety and was barred from creating a new fragrance or skincare line for 5 years due to a non-compete agreement.