McDonald’s consider its customers as the reason for its existence in the fast food industry

McDonald’s consider its customers as the reason for its existence in the fast food industry. Therefore, the strategic objectives set by the company include:
• To provide the customers with a high quality of food and superiors services in a welcoming and clean environment at a greater value
• To provide opportunity, develop leaders, nurture talent and reward achievements because McDonald’s believe that a well-trained team with diverse experience would help in continuous success (McDonald’s Growth Strategy, 2018).
• To maintain and balance the interest of three-legged stool, i.e., owners, suppliers and employees, which will help the company to gain success
• To operate the business ethically by maintaining high standards of fairness, integrity, and honesty
• To be responsible in helping customers to build better communities, increase business size, scope and resources to make the world a better place (About Us, 2018).
• To provide sustained profitable growth to all the stakeholders by focusing continuously on the customers and the health of their system
• To respond as well as anticipate to changing customer, system and employee requirements via constant innovation as well as evolution.