Penang Mutiara is one of the prominent hotels in south East Asia. Certainly, they were able to secure a position in the highly competitive industry.
for get a biggest enlargement, and get more achievement, Penang Mutiara has to Enlarge its business in other areas to increase more market shares against other first-class and strong competitors in the whole Asia region, or even in the worldmm , Offer the differentiation, high standard quality and specific hotel facilities, and peaceful environment for customers.
And to implement any change in strategy Through concession and association with other business such as movie companies , tour companies, ocean & safari theme park, movie , golf or car club, complete set of hotel industry which is gathering tour, enjoyment, business exploiter, relaxation together. Complete foundational services, such as transporting line services; wireless internet , Diversifying its services to satisfy different demands of customers, such as offering difference holiday traveling packages; seasoning conference market different packages; varied kinds of foods. On the other hand , Develop automatic system to offer, services and payment Form registering membership with loyal customers who can be offered more free services or good price and receiving the latest promotion information.;
To conclude, succeeding competitive advantage through reaching awards by wining several significant international awards in the long run can also increase the hotel name to bring in steady profits and revenues.