The main source of the proceeding with the misfortunes suffered was the falling value of the Euro against the Japanese Yen then suddenly the cost increases when it calculates in Euros. Toyota had absorbed most of the exchange rate changes and suffer from low margin if they preserve its price competitiveness in the European market.
Toyota waited so long because the rate of euro is fallen, and it directly effects the Toyota Motor Europe in which they face loss of 9 billion Yen. After that they announce all over that they would not generate profit for the next two tears only due to weakness of Euro. However, they decide to manufacture Yaris in the European market and they introduce their Yaris car which is very successful to sale and it is specially design for the European market. Moreover, it is the best decision to manufacture Yaris car in the Japan. Moreover, the success of the Yaris car explains that why Toyota waited so long.