This report is a detailed analysis of Louis Vuitton

This report is a detailed analysis of Louis Vuitton, the leading European multinational firm, in Japanese luxury market. It talks about the features of Japan’s Luxury market, its consumer behavior, cultural influences, successful strategies of marketing and its business model. Louis Vuitton faced problems of weak economy and shift in consumer preference. To deal with this problem Louis Vuitton had to adapt new strategies such as launching less expensive collections, opening stores in smaller cities etc. Louis Vuitton has built a strict distribution channel by efficiently structuring its manufacturing process by increasing productivity in design and maintaining its quality through various quality control measure. For Louis Vuitton japan is source of creative ideas and trends. It has high demand for high end fashion. Japan is the best market to experiment new methods of sales and open new innovative stores.